Taking Count is a phone and on-line survey that is taking the pulse of how San Francisco Bay area residents are doing these days. Results will help us to better understand and educate the public and policy-makers about Bay area residents’ economic well-being.

Researchers at the University of California at Berkeley are following over 3000 people, asking them about work, housing, and the joys as well as challenges of living in the Bay area. We first talked to residents in the summer of 2018. Follow-up interviews will take place in fall 2018 and early 2019. 

Frequently Asked Questions

From May 24 to August 8, 2018, a representative sample of 3,100 adults (ages 18 and older) were contacted by phone from across six counties in the San Francisco Bay Area: Alameda, Contra Costa, Marin, San Francisco, San Mateo, and Santa Clara.
No! Your answers will be kept strictly confidential and only be used for research purposes. This study has been reviewed and approved by the University of California, Berkeley’s Committee for the Protection of Human Subjects. If you participated in the survey, thank you!
The head research team is composed of Professors Taeku Lee, Irene Bloemraad, Daniel Schneider and Kim Voss. Our project manager is Benjamin Bowyer, PhD. Administration of the survey – the people making the phone calls and doing the on-line follow-up – is being done by Pacific Market Research.
The company that is administering the logistics of the survey, Pacific Market Research, is located in Renton, Washington. That is why you might see an area code you don't recognize on your phone.
The survey is a research study. Most surveys only take a single snap shot in time. We are doing something different: we want to connect with people multiple times over a year so that we understand what stays constant in people’s lives and what changes. We want to know how things might be going well, and also what challenges Bay area residents are confronting.
This study is principally funded by a grant from Tipping Point Community, a grantmaking organization dedicated to fighting poverty in the Bay Area. Supplemental funding comes from the UC-Berkeley Haas Institute for a Fair and Inclusive Society.
To ensure that the survey was representative of the diverse population of the Bay Area, the sample was drawn from lists of both landline telephone (N=1,130)  and cellphone numbers (N=1,970).  The survey was also administered in seven languages: English, Spanish, Mandarin, Cantonese, Korean, Vietnamese, and Tagalog/Filipino.  Survey data were subsequently weighted to adjust for over-sampling and survey non-response, using a technique that matches the age, gender, racial/ethnic, socio-economic, and county compositions to the latest Census data for the 6 county area.  As with any sample survey, there is a degree of statistical uncertainty due to random sampling error. The margin of error for results for all 6 Bay Area counties is plus or minus 2.5 percentage points.
We will be rolling out results in late 2018 and through 2019. Please check back at this website!
We welcome your emails to us at taking_count@berkeley.edu. If you are a survey participant and would like to update your contact information, please contact Pacific Market Research’s survey director, Christine Jones, at (425) 271-2300.

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